3 edition of intelligent man"s guide to sales measures of advertising. found in the catalog.
intelligent man"s guide to sales measures of advertising.
Bibliography: p. 29-71.
|Series||An Advertising Research Foundation report|
|Contributions||Advertising Research Foundation|
|LC Classifications||HF5823 M3|
|The Physical Object|
|Pagination||v, 72 p.|
|Number of Pages||72|
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Genre/Form: Bibliography: Additional Physical Format: Online version: Mayer, Martin, Intelligent man's guide to sales measures of advertising. No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness.
And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Cited by: This book is simply a marketing classic and is considered by many to be up there with the likes of Scientific Advertising and Ogilvy on Advertising.
I’ve read this book several times and must agree with the critics that this is one that every ad man must have in their library.
18 Sales promotion Sue Peattie and Ken Peattie Introduction Sales promotion defined Understanding sales promotion – a tale of price and prejudice Sales promotion and advertising – the line and the pendulum The growing importance of sales promotion Consumers and sales promotion Communicating through sales promotions File Size: 4MB.
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Aims of the Book Advertising and promotion: Communicating brandsis written primarily for those studying advertising, promotion and related topics, such as brand marketing, as part of taught academic programmes at advanced undergraduate and postgraduate level. The book introduces intellectual perspectives on advertising and promotion from File Size: 1MB.
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